The marketing environment can be divided into the microenvironment, which consists of suppliers, distributors, customers and competitors, and the macroenvironment, which can be grouped under economic, social, political and legal, physical, and technological forces.

Question

Quizplus · Accepted Answer

This statement is true. The marketing environment is typically divided into the microenvironment and the macroenvironment, which are influenced by various internal and external factors that affect a company's marketing activities. The microenvironment includes the company's key stakeholders such as suppliers, distributors, customers, and competitors, while the macroenvironment encompasses broader societal factors such as the economy, culture, politics, and technology.

The Marketing Environment Can Be Divided into the Microenvironment, Which