Which of the following reasons has led to the growth in direct marketing activities?
A)Developments in technology
B)High costs of other techniques
C)Growing fragmentation of media and markets
D)All of the above are reasons that have led to the growth in direct marketing activities

Question

Quizplus · Accepted Answer

All of the given reasons (developments in technology, high costs of other techniques, growing fragmentation of media and markets) have contributed to the growth of direct marketing activities. Developments in technology have made it easier and more efficient to reach and target specific audiences, while the high costs of traditional advertising and marketing methods have led businesses to seek more cost-effective alternatives. The growing fragmentation of media and markets has also made it more challenging to reach a broad audience through traditional methods, leading businesses to turn to direct marketing to reach specific niche markets.

Which of the Following Reasons Has Led to the Growth