Which of the following is not a characteristic of viral/buzz marketing?
A)Transferred from peer-to-peer
B)Expensive to produce
C)Engaging message content
D)Less likely to be rejected than other electronic communication

Question

Quizplus · Accepted Answer

Viral/buzz marketing is known for being cost-effective, so it is not typically expensive to produce. A is true since viral/buzz marketing relies on spreading content through peer-to-peer connections, while C is true because engaging message content is a key factor in creating viral/buzz marketing. D is not necessarily true, as viral/buzz marketing can still be rejected by audiences if the message is not well-received.

Which of the Following Is Not a Characteristic of Viral/buzz