Which of the following is not a characteristic associated with database marketing?
A)It usually requires the customer to respond in a way that allows the company to take action
B)It allows direct communication with customers through a variety of media including direct mail, telemarketing and direct response advertising
C)To trace the response back to the original communication
D)All of the above are characteristics associated with database marketing

Question

Quizplus · Accepted Answer

All of the characteristics listed are associated with database marketing. None of them are excluded from the definition or purpose of database marketing.

Which of the Following Is Not a Characteristic Associated with Database