Which of the following is not a form of direct marketing?
A)Catalogue marketing
B)Inserts
C)Advertising
D)Door-to-door leafleting

Question

Quizplus · Accepted Answer

Advertising is not a form of direct marketing because it typically involves reaching a large audience through mass media such as television, radio or print without targeting specific individuals or households. Direct marketing, on the other hand, involves communicating directly with specific consumers through mail, email, telephone, or in-person visits. Catalogue marketing, inserts, and door-to-door leafleting are all examples of direct marketing.

Which of the Following Is Not a Form of Direct