Which of the following is not a factor that has been associated with the success of CRM?
A)Having a board level champion of the CRM project
B)Having a production orientation
C)Involving users in the design of CRM
D)Having the ability to manage cultural change issues that arise as a result of system development and implementation

Question

Quizplus · Accepted Answer

Having a production orientation has not been associated with the success of CRM. In fact, having a customer orientation is considered to be crucial for the success of CRM. The other three factors listed (having a board level champion, involving users in design, and managing cultural change) are all considered important for successful CRM implementation.

Which of the Following Is Not a Factor That Has