Which of the following is a benefit of using a marketing database?
A)It helps maintain customer loyalty
B)It helps obtain new customers for an organization
C)It is less costly than other marketing communication methods
D)It helps build the positioning strategy of a firm

Question

Quizplus · Accepted Answer

It helps maintain customer loyalty by providing a centralized repository of customer information that can be used to track customer behavior, preferences, and interactions.

Which of the Following Is a Benefit of Using a Marketing