The first step in a buzz marketing campaign involves identifying the trendsetters that adopt new ideas and technologies before everyone else. These trendsetters are known as:
A)betas.
B)gammas.
C)alphas.
D)deltas.

Question

Quizplus · Accepted Answer

The trendsetters referred to in buzz marketing campaigns are known as "alphas," as they are the first to adopt new ideas and technologies, paving the way for others to follow.

The First Step in a Buzz Marketing Campaign Involves Identifying