Direct response advertising appears in the prime media such as television, newspapers and magazines, but differs from standard advertising as it is designed to elicit a direct response such as an order enquiry or a request for a visit.

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Direct response advertising is specifically created to persuade the viewer or reader to take some immediate action, such as making a purchase, subscribing to a service or requesting more information. It differs from standard advertising, which aims to build brand awareness and promote products or services rather than generating an immediate response. Direct response advertising often includes a call-to-action, such as a phone number or URL to visit, and may offer incentives or time-limited offers to encourage conversion.

Direct Response Advertising Appears in the Prime Media Such as Television