Which of the following correctly outlines the sequence of stages involved in developing an Integrated Marketing Communications (IMC) campaign?
A) Marketing strategy, positioning strategy, communication decisions, execute IMC strategy, evaluate IMC strategy
B) Positioning strategy, marketing strategy, communication decisions, execute IMC strategy, evaluate IMC strategy
C) Marketing strategy, communication decisions, positioning strategy, execute IMC strategy, evaluate IMC strategy
D) Positioning strategy, communication decisions, marketing strategy, execute IMC strategy, evaluate IMC strategy
Correct Answer:
Verified
Q20: Which of the following is a part
Q21: Which of the following is a method
Q22: The traditional payment system of advertising agencies
Q23: Television advertising messages usually contain:
A)a single minded
Q24: The mantra of the UK's Advertising Standards
Q26: When a company is setting objectives for
Q27: Which of the following is a creative
Q28: Consumer _ theory suggests that advertising acts
Q29: Which of the following is an ethical
Q30: After an Integrated Marketing Communications (IMC) campaign
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