Consumer _______ theory suggests that advertising acts as a source of meanings through which we express ourselves and communicate with others.

Question

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Consumer culture theory (CCT) suggests that advertising acts as a source of meanings through which consumers express themselves and communicate with others. It is through consumer culture that individuals gain a sense of identity and belongingness, and advertising becomes a means through which they convey their values, aspirations, and lifestyles to others. Therefore, culture is the best choice for this question.

Consumer _______ Theory Suggests That Advertising Acts as a Source