After an Integrated Marketing Communications (IMC) campaign has been run, it is imperative that it is fully _______ to assess its effectiveness.

Question

Quizplus · Accepted Answer

Evaluation is necessary to measure the effectiveness of an IMC campaign. This is the process of examining how well the campaign achieved its objectives and determining what worked and what did not work in the campaign. It provides insights on what needs to be improved or changed for future campaigns.

After an Integrated Marketing Communications (IMC) Campaign Has Been Run