Which of the following is a criterion used in deciding which types of media should be used?

Question

Quizplus · Accepted Answer

All of the above criteria are considered when making a decision about which types of media to use. Competitive activity refers to what other companies in the same market are doing, views of retail trade can give insight into the target audience and their preferences, and creative factors such as the message and tone of the advertising can also play a role in choosing the appropriate media.

Which of the Following Is a Criterion Used in Deciding