Developing an Integrated Marketing Communications (IMC) campaign involves making decisions about what to say (message decisions) and where to say it (________).

Question

Quizplus · Accepted Answer

Media decisions refer to the selection of appropriate channels through which the message will be delivered to the target audience. This includes decisions about which types of media to use (e.g. television, radio, print, online) and which specific outlets or platforms to utilize within each category. Thus, the best choice is (A) media decisions.

Developing an Integrated Marketing Communications (IMC) Campaign Involves Making Decisions