Media planners have two key media decisions to consider, they are which of the following?

Question

Quizplus · Accepted Answer

The two key media decisions for media planners are media class (i.e., the type of media such as TV, print, digital, etc.) and media vehicle (i.e., the specific channel or platform within each class). Media cost, weight, and timing are important considerations within these two decisions but are not the primary decisions themselves. Therefore, option A, D, and B are incorrect.

Media Planners Have Two Key Media Decisions to Consider, They