When developing an Integrated Marketing Communications (IMC) campaign, companies need to make communication decisions. These include:

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All of the choices are important when developing an IMC campaign. Identifying the target audience is crucial in order to tailor the message and delivery method to the right people. Setting communication objectives will help guide the overall strategy and ensure that efforts are focused on achieving specific goals. And setting the promotions budget is necessary to allocate resources effectively and efficiently.

When Developing an Integrated Marketing Communications (IMC) Campaign, Companies Need