Many consumer products have similar design, functionality and features. Consequently, the only real difference that exists between these products/brands is in the mind of the consumer, and this is known as _______ value.

Question

Quizplus · Accepted Answer

Emotional value is the difference that exists in the mind of the consumer based on their emotional relationship with a brand. Even when products have similar attributes and features, consumers may prefer one brand over another based on their sentimental attachment to it. For example, somebody may be more loyal to a brand because of the positive emotions they associate with it, such as trust, satisfaction, and familiarity.

Many Consumer Products Have Similar Design, Functionality and Features