A marketing strategy is an idea or conceptualization of how a goal will be achieved, whereas a marketing _______ is an action taken to execute the strategy.

Question

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A marketing tactic is the specific action taken to implement the marketing strategy. For example, if the marketing strategy is to increase brand awareness, a marketing tactic might be to run social media ads or to host a promotional event. Therefore, the best choice is D) tactic.

A Marketing Strategy Is an Idea or Conceptualization of How