Which of the Following Is True

Which of the following is true?

A) Value-based marketing helps to dissuade management from making arbitrary cuts in marketing expenditures such as advertising in times of economic difficulty
B) Value-based marketing helps management in their advertising and promotional decisions
C) Value-based marketing helps management to identify benefits and features which consumers value, and furthermore helps them in determining the most effective price for these services and products
D) Value-based marketing helps to inform management on viable new product introductions