The marketing audit consists of both an internal and an external marketing audit. An internal audit concentrates on _______.
A) those areas under the control of marketing management
B) forces over which management has no control
C) forces in the macroenvironment
D) all of the above
Correct Answer:
Verified
Q78: Which of the following statements is true?
A)Production
Q79: Which of the following is not considered
Q80: Which of the following statements is true?
A)Customer
Q81: Which of the following is not a
Q82: The marketing audit is a systematic examination
Q84: More attention that ever before is being
Q85: Distribution analysis in part of an external
Q86: Measurement of distribution activity can be measured
Q87: All marketing plans need to be _
Q88: As part of an internal marketing audit,
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