All marketing plans need to be _______ to determine whether the objectives of the plan have been achieved or not.

Question

Quizplus · Accepted Answer

Evaluating a marketing plan is crucial to determine if the plan was effective in achieving desired objectives or not. It helps in identifying the strengths and weaknesses of the plan, which helps in making changes and improving future plans. Control is also necessary to monitor the plan's progress, but it is not the same as evaluation. Stated and changed are not accurate choices because stating the plan does not imply evaluation, and changing the plan does not ensure that the plan's objectives have been achieved.

All Marketing Plans Need to Be _______ to Determine Whether