Operating results form a basis of an internal marketing audit through analysis of _______.

Question

Quizplus · Accepted Answer

All of the above (sales and market share, profit margins, and costs) are assessed in the analysis of operating results, which forms a basis of an internal marketing audit. Sales and market share reflect the company's performance in terms of customer demand, while profit margins and costs provide insight into the company's financial performance and efficiency. Therefore, all of these factors must be evaluated to determine the company's overall marketing effectiveness.

Operating Results Form a Basis of an Internal Marketing Audit