The business mission should serve as an overriding influence on the nature of the marketing plan and should also serve to motivate _______ to attain the targets set out in the plan.

Question

Quizplus · Accepted Answer

The business mission sets out the overall purpose and goals of the company, so it is important that all staff are motivated to work towards achieving these targets. The business mission is not focused on competitors, and while shareholders and management may benefit from achieving the goals, they do not necessarily need to be motivated by the mission itself.

The Business Mission Should Serve as an Overriding Influence on the Nature