As part of an internal marketing audit, a(n) _______ analysis will involve an analysis of marketing objectives, market segmentation, competitive advantage, core competencies, portfolio analysis and positioning.

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A strategic issue analysis is a comprehensive evaluation of a company's marketing goals, segmentation strategies, competitive advantage, core competencies, product or service portfolio, and positioning within the market. It is an internal examination that helps a company identify areas of its marketing plan that require attention in order to achieve its goals. A macro environment analysis examines the external factors that affect a company, while a market viability analysis evaluates a particular product or service's potential for success in a specific market. An external analysis involves examining the external factors that affect a company's marketing decisions.

As Part of an Internal Marketing Audit, A(n) _______ Analysis