There are two key elements of marketing _______, namely the effectiveness of operational marketing activity and the impact of marketing on the bottom line.

Question

Quizplus · Accepted Answer

The two key elements of marketing are measurement and control. Measurement refers to the assessment of the effectiveness of operational marketing activities, while control pertains to the impact of marketing on the bottom line. Therefore, option A, measurement, is the best choice. Options B, C, and D, control, objectives, and budgets, respectively, do not wholly capture the two key elements of marketing.

There Are Two Key Elements of Marketing _______, Namely the Effectiveness