An action item list is an aid to implement a marketing plan that consists of four columns: (1) __________, (2) the person responsible for completing the task, (3) the date to finish the task, and (4) what is to be delivered.
A)the task
B)the budget
C)the product or service
D)the points of difference
E)the promotional message

Question

Quizplus · Accepted Answer

An action item list consists of columns for the task, person responsible, deadline, and deliverables. Therefore, the best choice for the first column is the task itself. The budget, product or service, points of difference, and promotional message may be important components of a marketing plan but do not fit into this particular format of the action item list.

An Action Item List Is an Aid to Implement a Marketing