An action item list is an aid to implement a marketing plan that consists of four columns: (1) the task, (2) the person responsible for completing the task, (3) the date to finish the task, and (4) __________.
A)the budget
B)the points of difference
C)what is to be delivered
D)the promotional message
E)the product or service

Question

Quizplus · Accepted Answer

The fourth column in an action item list for implementing a marketing plan should state what is to be delivered, which could be a product, service or marketing material. It is important to be specific about what needs to be delivered to help ensure that each task is completed accurately and on time. The budget, points of difference, promotional message, and the product or service are already covered in other aspects of the marketing plan.

An Action Item List Is an Aid to Implement a Marketing