Yahoo! allows its users to create a web page by picking the content they want (stock quotes, weather conditions, etc.) and deciding how they want it to look. This consumer-initiated practice is an example of
A)permission marketing.
B)personalization.
C)transactional website.
D)collaborative filtering.
E)customerization.

Question

Quizplus · Accepted Answer

The given scenario of Yahoo! allowing its users to create a personalized web page by choosing the content and appearance reflects the practice of "personalization." This is a consumer-initiated process that enables users to customize their experience by tailoring content to their preferences. Hence, option B is the correct answer.

Option A (permission marketing) is a strategy that involves obtaining consent from consumers before sending them promotional material. This is not relevant to the given scenario.

Option C (transactional website) refers to an online platform that facilitates sales transactions between businesses and consumers. This is not applicable to the situation described in the question.

Option D (collaborative filtering) is an algorithm-based approach that recommends products or services based on past user behavior or user preferences. This is not related to the consumer-initiated personalization process described in the question.

Option E (customerization) is a term used to describe the process of creating customized products or services based on the individual customers' requirements. This is not entirely relevant to the given scenario, as Yahoo! is not creating personalized products here.

Yahoo! Allows Its Users to Create a Web Page by Picking