Monster.com is a leading online, job-hunting website. A person hunting for a new job does not have to look at every listing on the website. He or she can type in a job description and Monster.com will find all the matching jobs plus continue the search and e-mail any new relevant listings. If the individual has to stop looking before seeing all the relevant jobs, Monster.com will remember where he or she left off. Monster.com uses the consumer-initiated practice of
A)choice board.
B)collaborative filter.
C)individualization.
D)personalization.
E)permission marketing.

Question

Quizplus · Accepted Answer

Monster.com uses personalization by allowing individuals to search for specific job descriptions and then remembering where they left off if they have to stop their search. They also continue to search for new relevant listings and send them via email, which is personalized to the individual's job search criteria.

MonsterCom Is a Leading Online, Job-Hunting Website