A company that successfully employs permission marketing adheres to three rules: (1) opt-in customers receive only information that is relevant or meaningful to them; (2) customers are given the option of opting out, or changing the kind, amount, or timing of information sent to them; and (3) __________.
A)their customers are assured that their name or buyer profile data will not be sold or shared with others
B)customers will receive a "30-day money back guarantee if not 100 percent satisfied" for any product purchased online
C)customers will be protected from identity theft for any product purchased from its website
D)the firm will never buy marketing lists from other companies that may contain their personal information
E)opt-in customers will be guaranteed the lowest possible price for an item compared to similar products or services sold by its competitors

Question

Quizplus · Accepted Answer

The third rule of successful permission marketing is that customers are assured that their name or buyer profile data will not be sold or shared with others. This builds trust with customers and reassures them that their privacy is respected by the company.

A Company That Successfully Employs Permission Marketing Adheres to Three