A cosmetics company has a database of more than 600,000 people who registered on its website by providing selected personal information. The registration process requested that customers fill out a brief survey and check a box that allows the company to send them product updates via e-mail. When it introduced its Anti-Aging Formula, it sent e-mails to all women over 35 who had indicated in the survey that they were worried about wrinkles. Eight percent of the women who received the e-mail purchased the new product. The company used __________ to introduce its new product.
A)opt-out marketing
B)personalization
C)viral marketing
D)buzz marketing
E)permission marketing

Question

Quizplus · Accepted Answer

The company used permission marketing as it had obtained consent from the customers to send them product updates via e-mail. The e-mail sent to women over 35 who were worried about wrinkles was in line with their preferences, and by checking the box, they had given permission to receive such updates. The response rate of 8% indicates that the message was relevant to the target audience, and the customers were receptive to receiving it.

A Cosmetics Company Has a Database of More Than 600,000