Monster.com is a leading online, job-hunting website. A person hunting for a new job does not have to look at every listing on the website. He or she can type in a job title, keyword, company name, and location (city, state). Monster.com will then search for and list all the jobs that match the criteria. Users also have the ability to click on the link "Email me Jobs" to send users e-mails identifying any new relevant job listings. Monster.com uses __________ to send its e-mail updates.
A)opt-out marketing
B)permission marketing
C)personalization
D)cookies
E)wikis

Question

Quizplus · Accepted Answer

Monster.com's "Email me Jobs" feature requires users to opt-in and give permission to send them job listings via email, making it an example of permission marketing.

MonsterCom Is a Leading Online, Job-Hunting Website