A company that successfully employs permission marketing adheres to three rules: (1) opt-in customers receive only information that is relevant or meaningful to them; (2) __________; and (3) their customers are assured that their name or buyer profile data will not be sold or shared with others.
A)customers will receive a "30-day money back guarantee if not 100 percent satisfied" for any product purchased online
B)customers will be protected from identity theft for any product purchased from its website
C)opt-in customers will be guaranteed the lowest possible price for an item compared to similar products or services sold by its competitors
D)customers are given the option of opting out, or changing the kind, amount, or timing of information set to them
E)the firm will never buy marketing lists from other companies that may contain their personal information

Question

Quizplus · Accepted Answer

Rule (2) states that opt-in customers should be given the option to opt-out or change the type of information they receive. Option D accurately reflects this rule. Options A, B, and C do not address the issue of relevant or meaningful information or the protection of customer data, which are the other two rules of permission marketing. Option E addresses the protection of customer data, but does not address the other two rules.

A Company That Successfully Employs Permission Marketing Adheres to Three