The solicitation of a consumer's consent (called "opt-in") to receive e-mail and advertising based on personal data supplied by the consumer is referred to as
A)collaborative marketing.
B)personalization.
C)viral marketing.
D)buzz marketing.
E)permission marketing.

Question

Quizplus · Accepted Answer

The given scenario refers to the concept of permission marketing, where the consumer provides their consent or "opt-in" to receive emails and advertising based on the personal data they have supplied. This approach emphasizes building long-term relationships with customers by gaining their trust and respecting their privacy.

The Solicitation of a Consumer's Consent (Called "Opt-In") to Receive