When Microsoft's Hotmail included the tagline, "Get Your Private, Free Email from MSN Hotmail" on each of the millions of e-mails it processed daily, it was using
A) opt-out marketing.
B) viral marketing.
C) customerization.
D) niche marketing.
E) buzz marketing.
Correct Answer:
Verified
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Q141: There are three approaches to viral marketing.
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Q145: Buzz is particularly influential for which of
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A)products
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