The growing practice of customizing not only a product but also personalizing the marketing and overall shopping and buying interaction for each customer is referred to as
A)connectivity.
B)customerization.
C)customer digitalization.
D)online facilitation.
E)intermediation.

Question

Quizplus · Accepted Answer

The term "customerization" specifically refers to the practice of customizing products and personalizing the shopping experience for individual customers. This involves using data and technology to tailor marketing messages, product recommendations, and even the overall layout and features of a website or app to meet the specific needs and preferences of each customer. While terms like "connectivity" or "customer digitalization" may apply to broader trends in marketing and e-commerce, they do not specifically refer to the practice of customerization.

The Growing Practice of Customizing Not Only a Product but Also