Question 1

Coca-Cola hosts MyCoke.com that allows people to congregate online and exchange views on topics of common interest. This website is an example of
A)spam.
B)a shopping bot.
C)a web community.
D)a blog.
E)a web café.

Accepted Answer

MyCoke.com is a website that allows people to come together online and exchange views on common topics of interest. This is an example of a web community.

Question 2

The communication capabilities of Internet-enabled technologies take three forms: (1) __________; (2) consumer-to-marketer buying and service requests; and (3) consumer-to-consumer chat rooms, instant messaging, and social networking websites.
A)marketer-to-consumer e-mail notification
B)government-to-marketer Do Not Spam monitoring
C)phishing and spamming whistleblowing
D)online colonies
E)web-to-web customer exchanges

Accepted Answer

Marketer-to-consumer e-mail notification is a form of communication where marketers send information directly to consumers, fitting the context of Internet-enabled communication capabilities.

Question 3

The relationship between the interactive communication capabilities of the Internet and customization is that
A)a highly interactive and individualized information and exchange environment is created for shoppers and buyers.
B)it helps customers reduce their search costs and more conveniently find the offerings with the desired features.
C)it protects online consumer privacy about the customized products and services they desire.
D)it records users' visits to websites, which enhances online consumers' convenience in future visits by suggesting offerings that may be of interest to them when they access the site.
E)it reduces costs and wasted coverage both for the buyer and seller.

Accepted Answer

A highly interactive and individualized information and exchange environment is created for shoppers and buyers.

Question 4

Customization refers to
A)the specialization in one very small but highly sought out specialty item.
B)Internet-enabled capabilities that make possible a highly interactive and individualized information and exchange environment for shoppers and buyers.
C)the growing practice of personalizing the marketing mix elements to provide a unique shopping and buying experience for each customer.
D)items that are unique in every dimension to minimize feature bloat.
E)novelty items used as sales promotions such as cups, hats, etc., that will be imprinted with a company logo and use the company colors and slogans if applicable.

Accepted Answer

Key term definition-customization.

Question 5

Websites that allow people to congregate online and exchange views on topics of common interest are referred to as
A)blogs.
B)web communities.
C)buzz.
D)chat oases.
E)web cafés.

Accepted Answer

Websites that allow people to congregate online and exchange views on topics of common interest are commonly known as web communities.

Question 6

One of the reasons for the continued success of Zappos.com is its ability to provide
A)chat assistance.
B)choice assistance.
C)blog assistance.
D)tweet assistance.
E)bot assistance.

Accepted Answer

Zappos.com is known for its exceptional customer service, which includes providing choice assistance to help customers make informed purchasing decisions.

Question 7

The communication capabilities of Internet-enabled technologies provide consumer convenience, reduce information search costs, and make choice assistance possible. Communication also promotes
A)consumer responsibility.
B)closer global alliances.
C)web communities.
D)social responsibility.
E)courteous online dialogue.

Accepted Answer

The communication capabilities of Internet-enabled technologies have led to the formation and growth of web communities where users can connect with others who share similar interests, preferences, and values, and exchange ideas, advice, and feedback. These online communities have further enhanced consumer convenience and reduced information search costs, while empowering individuals to make informed choices based on the collective intelligence of the community. The emphasis on communication also promotes social responsibility, as well as courteous online dialogue, which builds trust and respect among users. While global alliances may benefit from improved communication, they are not directly related to consumer convenience in this context. Consumer responsibility may be influenced by communication, but it is not a direct consequence of it.

Question 8

The ability of customers to avail themselves of numerous websites for almost anything they want, as well as the ability to engage in electronic dialogue with marketers for the purpose of making informed decisions, are both elements referred to as
A)choice.
B)communication.
C)customization.
D)control.
E)compatibility.

Accepted Answer

Choice A is correct because it refers to the ability of customers to choose from a variety of websites and engage in electronic dialogue with marketers.

Question 9

iVillage.com is a website for women that encourages its users to discuss health and beauty, parenting, personal finances, career management, and relationships. This website is an example of
A)a web community.
B)spam.
C)a shopping bot.
D)a blog.
E)a web café.

Accepted Answer

iVillage.com is a website that brings together a community of women to discuss various topics related to their everyday lives. Therefore, it is an example of a web community.

Question 10

Internet-enabled technologies provide communication capabilities that take three forms. They are
A)a highly interactive and individualized information and exchange environment, telephone-based customer service, and order processing via PayPal.
B)marketer-to-consumer e-mail notification, telephone-based customer service, and order processing via PayPal.
C)consumer-to-marketer buying and service requests, marketer-to-consumer e-mail notification, and telephone-based customer service.
D)recording a user's visits to websites, consumer-to-marketer buying and service requests, and marketer-to-consumer e-mail notification.
E)marketer-to-consumer e-mail notification; consumer-to-marketer buying and service requests; and consumer-to-consumer chat rooms, instant messaging, and social networking websites.

Accepted Answer

This choice correctly identifies the three forms of communication enabled by internet technologies, including marketer-to-consumer e-mail notification, consumer-to-marketer buying and service requests, and consumer-to-consumer chat rooms, instant messaging, and social networking websites. The other choices either include irrelevant forms of communication or miss important ones, such as consumer-to-marketer communication.

Question 11

The interactive capabilities of Internet-enabled technologies that invite customers to engage in an electronic dialogue with marketers for the purpose of making informed choices is referred to as
A)chat assistance.
B)blog assistance.
C)tweet assistance.
D)choice assistance.
E)bot assistance.

Accepted Answer

The interactive capabilities of Internet-enabled technologies that invite customers to engage in an electronic dialogue with marketers for the purpose of making informed choices is commonly known as choice assistance. This can include features such as product comparisons, interactive quizzes, and personalized recommendations, all aimed at helping customers navigate their options and make an informed purchasing decision. Choices A, B, C, and E are not commonly used or recognized terms in relation to this concept.

Question 12

Reebok, Schwab, Dell, and Seven Cycles are all examples of companies that have been very successful because of their ability to __________ their products and services for their online customers and also personalize the marketing and overall shopping and buying interaction for them.
A)dispense
B)recommend
C)finance
D)distribute
E)customize

Accepted Answer

These companies have been successful due to their ability to personalize/customize their products, services, and overall online shopping and buying interaction for their customers.

Question 13

An online forum where people can discuss a wide variety of subjects is referred to as
A)spam.
B)a blog.
C)buzz.
D)a forum.
E)a journalog.

Accepted Answer

The answer of An online forum where people can discuss...

Question 14

Web communities are
A)online cooperative buying centers that allow individuals to purchase at the same bulk rate as large organizations.
B)customers linked by a common Internet service provider.
C)virtual reality games that allow players to create their own worlds, countries, towns, etc.
D)websites that allow people to congregate online and exchange views on topics of common interest.
E)all customers served by a particular firm who are sent regular e-mail sales notifications and coupons from the manufacturer.

Accepted Answer

Web communities are websites that bring together individuals who share a common interest or passion and allow them to engage in discussions and share information related to that interest. Examples of web communities include forums, social media groups, and online support groups.

Question 15

Internet-enabled technology employed in transmitting information from marketer-to-consumer, consumer-to-consumer, and consumer-to-marketer is referred to as
A)customerization.
B)viral marketing.
C)communication.
D)spam.
E)buzz.

Accepted Answer

The Internet-enabled technology mentioned in the question refers to communication between marketers and consumers, consumers and consumers, and consumers and marketers. Therefore, the correct answer is (C) communication. The other options do not specifically relate to the transmission of information between these parties.

Question 16

Internet-enabled capabilities that make possible a highly interactive and individualized information and exchange environment for shoppers and buyers is referred to as
A)connectivity.
B)customerization.
C)customization.
D)communication.
E)convenience.

Accepted Answer

Key term definition-customization.

Question 17

The communication capabilities of Internet-enabled technologies take three forms: (1) marketer-to-consumer e-mail notification; (2) __________; and (3) consumer-to-consumer chat rooms, instant messaging, and social networking websites.
A)online colonies
B)government-to-marketer Do Not Spam monitoring
C)web-to-web customer exchanges
D)phishing and spamming whistleblowing
E)consumer-to-marketer buying and service requests

Accepted Answer

Consumer-to-marketer buying and service requests represent a form of communication where consumers interact directly with marketers, fitting the context of Internet-enabled communication capabilities.

Question 18

Blog refers to
A)a private online forum centered on a specific topic or theme.
B)a running account of all purchases made at a single website.
C)an online forum where people can discuss a wide variety of subjects.
D)an itemized list of all website "hits" on an individual person including a short biographical summary.
E)a web network that works as a family tree linking all members of a group or organization.

Accepted Answer

A blog is an online platform where individuals or groups can write and discuss a wide variety of subjects, often in a more informal or personal style.

Question 19

The growing practice of customizing not only a product but also personalizing the marketing and overall shopping and buying interaction for each customer is referred to as
A)connectivity.
B)customerization.
C)customer digitalization.
D)online facilitation.
E)intermediation.

Accepted Answer

The term "customerization" specifically refers to the practice of customizing products and personalizing the shopping experience for individual customers. This involves using data and technology to tailor marketing messages, product recommendations, and even the overall layout and features of a website or app to meet the specific needs and preferences of each customer. While terms like "connectivity" or "customer digitalization" may apply to broader trends in marketing and e-commerce, they do not specifically refer to the practice of customerization.

Question 20

Choice, a reason customers shop and buy online, has two dimensions. They are
A)availability and price.
B)speed and availability.
C)product or service selection and speed.
D)choice assistance and speed.
E)product or service selection and choice assistance.

Accepted Answer

Product or service selection and choice assistance are two dimensions that enhance the online shopping experience by offering a wide range of options and helping customers make informed decisions.

Quiz 21: Implementing Interactive and Multichannel Marketing

Coca-Cola hosts MyCoke.com that allows people to congregate online and exchange views on topics of common interest. This website is an example of

The communication capabilities of Internet-enabled technologies take three forms: (1) __________; (2) consumer-to-marketer buying and service requests; and (3) consumer-to-consumer chat rooms, instant messaging, and social networking websites.

The relationship between the interactive communication capabilities of the Internet and customization is that

Customization refers to

Websites that allow people to congregate online and exchange views on topics of common interest are referred to as

One of the reasons for the continued success of Zappos.com is its ability to provide

The communication capabilities of Internet-enabled technologies provide consumer convenience, reduce information search costs, and make choice assistance possible. Communication also promotes

The ability of customers to avail themselves of numerous websites for almost anything they want, as well as the ability to engage in electronic dialogue with marketers for the purpose of making informed decisions, are both elements referred to as

iVillage.com is a website for women that encourages its users to discuss health and beauty, parenting, personal finances, career management, and relationships. This website is an example of

Internet-enabled technologies provide communication capabilities that take three forms. They are

The interactive capabilities of Internet-enabled technologies that invite customers to engage in an electronic dialogue with marketers for the purpose of making informed choices is referred to as

Reebok, Schwab, Dell, and Seven Cycles are all examples of companies that have been very successful because of their ability to __________ their products and services for their online customers and also personalize the marketing and overall shopping and buying interaction for them.

An online forum where people can discuss a wide variety of subjects is referred to as

Web communities are

Internet-enabled technology employed in transmitting information from marketer-to-consumer, consumer-to-consumer, and consumer-to-marketer is referred to as

Internet-enabled capabilities that make possible a highly interactive and individualized information and exchange environment for shoppers and buyers is referred to as

The communication capabilities of Internet-enabled technologies take three forms: (1) marketer-to-consumer e-mail notification; (2) __________; and (3) consumer-to-consumer chat rooms, instant messaging, and social networking websites.

Blog refers to

The growing practice of customizing not only a product but also personalizing the marketing and overall shopping and buying interaction for each customer is referred to as

Choice, a reason customers shop and buy online, has two dimensions. They are