Some marketers offer incentives such as discounts, sweepstakes, or free merchandise. For example, Burger King in its Whopper Sacrifice campaign asked, "What do you love more, your friend or the Whopper?" Facebook users were asked to "unfriend" 10 people from their Facebook friends list in exchange for a free burger. Burger King is using __________ to promote its diamonds.
A)opt-out marketing
B)customerization
C)niche marketing
D)buzz marketing
E)viral marketing

Question

Quizplus · Accepted Answer

Viral marketing is a marketing technique that uses existing social networks to promote a product or service. In the case of Burger King's Whopper Sacrifice campaign, Facebook users were asked to "unfriend" 10 people from their Facebook friends list in exchange for a free burger. This campaign was successful in generating a lot of buzz and attention for Burger King, and it is an example of viral marketing.

Some Marketers Offer Incentives Such as Discounts, Sweepstakes, or Free