If the salesperson's objective is to "gather information and decide how to approach the prospect," what is the name of this stage in the personnel selling process?

Question

Quizplus · Accepted Answer

The preapproach stage is the phase in the personnel selling process where the salesperson gathers information and decides how to approach the prospect. This includes researching the prospect's needs, interests, and preferences and planning the specific approach that will be used to engage them in a conversation about the product or service.

If the Salesperson's Objective Is to "Gather Information and Decide