A __________ is an individual who wants a product, can afford to buy it, and is the decision maker.

Question

Quizplus · Accepted Answer

A qualified prospect is someone who has the desire or need for a product or service, has the financial capability to purchase it, and is the decision maker in the buying process. The other answer choices are either too broad or too specific. A customer is someone who has already made a purchase, a lead is anyone who has expressed interest in a product or service, a prospect is someone who matches the criteria of your ideal customer but has not yet expressed interest, and a gatekeeper is someone who controls access to the decision maker.

A __________ Is an Individual Who Wants a Product, Can