An active receiver who is "delighted" with the brand advertised and sends messages to his/her online friends about the brand is referred to as
A)an expert.
B)a follower.
C)an end receiver.
D)a traditional consumer.
E)an evangelist.

Question

Quizplus · Accepted Answer

An evangelist is an active receiver who is not only satisfied with the brand but is also excited to spread the word among his/her online friends, family, and followers. They are passionate about the brand and can create a ripple effect by influencing others to try it out as well.

An Active Receiver Who Is "Delighted" with the Brand Advertised