An example of the ideal performance measure for social media advertising is one that
A)links unique visitors and new products.
B)monitors registered users.
C)evaluates brand awareness.
D)ties actual sales revenues to the cost of the ad.
E)links brand buzz and consumers' emotional connections to the brand.

Question

Quizplus · Accepted Answer

The ideal performance measure for social media advertising should be able to tie actual sales revenues to the cost of the ad. This measure would provide a clear picture of the return on investment for the advertising campaign and help determine whether the money spent on the ad was worth it. Other measures like brand awareness, brand buzz, and emotional connections to the brand are important, but they do not directly link to sales revenue.

An Example of the Ideal Performance Measure for Social Media