Marketers can use one of two strategies: The first strategy uses Facebook pages and YouTube channels, and the second strategy uses ads in newspapers, magazines, and on TV. The difference between these two types of marketing strategies is that the first one targets consumers who are __________ and the second one targets consumers who are __________.
A)passive receivers; active receivers
B)an older demographic; a younger demographic
C)wealthy; disadvantaged
D)active receivers; passive receivers
E)evangelists; brand ambassadors

Question

Quizplus · Accepted Answer

The first strategy, which uses Facebook pages and YouTube channels, targets consumers who are active receivers as they are actively seeking out information and engaging with the content on these platforms. The second strategy, which uses ads in newspapers, magazines, and on TV, targets consumers who are passive receivers as they are simply exposed to the ads without actively seeking out the information.

Marketers Can Use One of Two Strategies: the First Strategy