Which of the following statements about comparative advertising is most accurate?
A) Comparative advertisements now constitute over 90 percent of all television ads.
B) Comparative advertisements attract more consumer attention for the advertiser's brand.
C) Comparative advertisements can decrease the perceived quality of the advertiser's brand.
D) Comparative advertisements have been banned by the Federal Trade Commission.
E) Comparative advertisements can, and often do, cause more harm than good.
Correct Answer:
Verified
Q6: A competitive (or persuasive) ad
A) reinforces previous
Q21: Studies indicate that comparative ads attract more
Q26: Advertisements that reinforce previous knowledge of a
Q27: Competitive advertisements that show the relative strength
Q28: The key objective of competitive advertising is
Q32: An ad for Allegra allergy medicine highlights
Q35: An ad for Citrucel fiber supplement claimed
Q37: TransWave International is a small company that
Q38: A comparative ad
A) reinforces previous knowledge of
Q40: When Cadillac uses advertising to promote specific
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