TransWave International is a small company that has developed a system that uses the Internet and patented electronic sensors as an early-warning device for pipeline leaks. Pipeline safety is becoming a big issue in the United States as more natural gas lines are being laid near population centers. The timing is right for this company to be extremely successful, but it must use __________ advertising so oil companies will know of its product's existence.

Question

Quizplus · Accepted Answer

Pioneering advertising is used to introduce new products or services to the market. As TransWave International has developed a new system, it needs to inform the oil companies about its innovative product. Therefore, pioneering advertising is the best choice for the company to make potential customers aware of its existence.

TransWave International Is a Small Company That Has Developed a System