Which of the following statements about comparative advertising is true?
A) Comparative advertisements now constitute over 90 percent of all television ads.
B) Comparative advertisements attract less consumer attention for the advertiser's brand.
C) Comparative advertisements need market research to provide legal support for their claims.
D) Comparative advertisements have been banned by the Federal Trade Commission.
E) Comparative advertisements can, and often do, cause more harm than good.
Correct Answer:
Verified
Q6: A competitive (or persuasive) ad
A) reinforces previous
Q26: Advertisements that reinforce previous knowledge of a
Q27: Competitive advertisements that show the relative strength
Q29: Reinforcement ads are reminder ads that
A) assure
Q34: Advertisements designed to build goodwill or an
Q37: TransWave International is a small company that
Q40: When Cadillac uses advertising to promote specific
Q40: A reminder ad
A)reinforces previous knowledge of a
Q43: There are four commonly used forms of
Q44: The kind of advertisements that state the
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