The type of appeal used to suggest to the consumer that he or she can avoid some negative experience through the purchase and use of a product or service, a change in behavior, or a reduction in the use of a product is referred to as

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This type of appeal is known as a fear appeal, which plays on the consumer's fears and concerns to motivate them to take action. It suggests that by using the product or service, changing behavior, or reducing product use, the consumer can avoid some negative consequence.

The Type of Appeal Used to Suggest to the Consumer