Advertisers use a mix of media forms and vehicles to maximize the exposure of the message to the target audience while at the same time minimizing

Question

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Advertisers aim to reach their target audience with the most effective media mix while keeping the costs low. By using a combination of media forms and vehicles, they can maximize exposure to increase reach and frequency, but they must also ensure that the costs are not prohibitive. Therefore, minimizing costs is an important consideration in media planning.

Advertisers Use a Mix of Media Forms and Vehicles to Maximize