As traditional media have become more expensive and cluttered, advertisers have been attracted to a variety of nontraditional advertising options-in airports, doctors' offices, health clubs, or theaters, which are referred to as

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The nontraditional advertising options mentioned in airports, doctors' offices, health clubs, or theaters are referred to as place-based media. This option best describes the scenario mentioned in the question. Remote media and electronic advertising are not specific enough, cooperative advertising requires the involvement of more than one advertiser, and product placements refer to the integration of a brand within a TV show or movie, rather than physical locations for advertising.

As Traditional Media Have Become More Expensive and Cluttered, Advertisers