There are three key factors when selecting the media for an advertising campaign: (1) __________, (2) the product's attributes, (3) and cost.

Question

Quizplus · Accepted Answer

The media habits of the target audience are important to consider when selecting the media for an advertising campaign because the message needs to reach the audience in the most effective way possible. Knowing where the target audience gets their information and how they prefer to receive it can help determine the most appropriate media channels to use. The other factors listed may also be important, but the media habits of the target audience should be given primary consideration.

There Are Three Key Factors When Selecting the Media for an Advertising